Headless WordPress
Your editors keep WordPress. Next.js takes over the front end and reads content through the REST API or WPGraphQL.
Best when your content team works in WordPress every day.
WordPress to Next.js Migration Without Gambling Your SEO
I move business and content sites from WordPress to Next.js, with your URLs, metadata, and redirects mapped before anything changes.
One senior engineer from audit to launch. Your live site keeps running until the new one is ready.
Why teams leave WordPress
- —Plugin and theme updates have become a release risk
- —Core Web Vitals are hard to fix inside a page-builder stack
- —Small changes take too long because the logic is spread across plugins
- —Custom features fight WordPress instead of fitting into it
- —Your site has outgrown its theme, but your search traffic is too valuable to gamble with
Three ways this can go
Full replacement
Content moves out of WordPress into a typed data model with an admin built around what your team actually edits.
Best when you want WordPress and its plugins gone.
Targeted fixes
Sometimes the honest answer is that you do not need a migration. The audit will tell you if a smaller change gets you there.
Best when the problem is narrow.
How your SEO is protected
- —Full URL inventory from your sitemap, a crawl, and Search Console
- —One-to-one 301 redirect map, with exceptions reviewed by hand
- —Titles, meta descriptions, and canonical tags carried over
- —Structured data, Open Graph tags, sitemaps, and robots rules rebuilt
- —Internal links, image paths, and alt text checked
- —Search Console and crawl monitoring after launch
How the migration works
Step 1
Audit
Map your pages, plugins, integrations, and traffic, then recommend headless, replacement, or targeted fixes.
Step 2
Build
Build on a staging URL while your live site keeps running untouched.
Step 3
Verify
Compare staging against production with a crawl, and test forms, checkout, and integrations.
Step 4
Launch
Point the domain with DNS and email records preserved, a rollback path ready, and redirects tested on the real domain.
Real migration
Medicina: WordPress to Next.js on the same domain
I replaced a Hebrew WordPress site with a Next.js practice site and shop on its existing domain. Indexed WordPress links were redirected to their new pages, and the owner now manages products, prices, and orders from a custom admin. The homepage scored 99 for mobile performance in Google PageSpeed.
Read the Medicina case studyWho this is for
- —SaaS companies with a WordPress marketing site that slows the team down
- —Content sites and publishers with search traffic worth protecting
- —Agencies that need a senior partner for a client migration
- —Businesses that have outgrown plugins and need custom workflows
Stack: Next.js, TypeScript, React, Tailwind, the WordPress REST API or WPGraphQL, Postgres with Supabase, Resend, and hosting on Vercel, Render, or Cloudflare.
Frequently asked questions
Can you guarantee no ranking loss?
No, and you should be wary of anyone who does. Rankings depend on Google. What I can do is remove the avoidable risks: every important URL mapped, metadata carried over, and problems caught early after launch.
Should we go headless or replace WordPress completely?
Go headless if your editors depend on WordPress. Replace it if you want to drop the plugin stack and your team edits a limited set of content types. The audit gives you a recommendation with the trade-offs.
Will there be downtime?
The old site stays live during the build, and launch is a planned domain change. The aim is no visible outage, with a rollback path ready if something is wrong.
What happens to editors and content updates?
With headless, they keep WordPress. With a full replacement, I build an admin for the content they edit, such as articles, products, and prices.
Can you migrate WooCommerce?
It depends on your orders, payments, and integrations. I replaced a WordPress site with a custom Next.js shop for Medicina, but stores need more scoping than content sites, so this is covered in the audit.
What does a migration cost?
It depends on the size of the site and its integrations. You get a fixed-scope proposal after the audit, before any build work starts.
Planning a move off WordPress?
Send me your site and what is holding you back. I will tell you honestly whether a migration is worth it.
Request a migration audit