Case studies
The thinking, trade-offs, and results behind the work.
- Publishing pipeline
Building NichePressa: An AI Publishing Engine for Catalog-Based Websites
AI-assisted publishing workspace for niche sites, catalog-driven blogs, affiliate projects, and small content teams that need repeatable publishing workflows without turning every article into a blank ChatGPT session.
AI Publishing SaaS · June 2026
Workspace onboarding, voice analysis, catalog imports, structured content planning, multi-model AI generation, MDX components, GitHub publishing, Stripe billing, and Postgres RLS tenancy.
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- Reporting restored
The Migration Finished. The Dashboard Still Said Zero.
When row counts and foreign keys looked fine but the executive dashboard lied—closing the gap between what the database stored and what the business meant.
Fighting Online Antisemitism · May 2026
Working directly with management: ETL (Azure Postgres → Neon), schema and model work, SQL read models, BI semantics, and Next.js where it sits in the product stack.
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- Opportunities ranked
Sniffo.ai
Full-stack SaaS that turns Reddit threads, competitor pages, and market signals into scored, actionable opportunities.
Market Intelligence SaaS · May 2026
Reddit monitoring, competitor tracking, pricing-change signals, opportunity scoring, AI reply drafts, notes, statuses, and usage-aware plan limits.
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- Search 11× faster
Raith Rovers Scouting Platform
A high-performance full-stack web application for football club operations, combining tactical squad management with a deeply customizable, data-heavy scouting engine.
Raith Rovers Football Club · June 2025
Data-heavy scouting workflows, weighted ranking, and faster search across large player datasets.
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- Semantic discovery
Collective Memory
AI-powered social mobile MVP with image tagging and vector-based discovery
Social content platform · October 2024
Mobile MVP backed by a custom Node.js/Express API, MongoDB, and a Vertex AI pipeline for tagging, embeddings, and related-image discovery.
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